Paulista Root, politician and technician, seasoned supervisor. These are just a few of the adjectives chosen by the governor of So Paulo Rodrigo García (PSDB) and his crew to persuade voters that he deserves to proceed to guide the Palacio dos Bandirantes. At the age of 48, 30 of whom have been politically energetic, García has by no means been in electoral controversy. This is his first try on the publish of majority.
García presents himself with Bolsonariso as a ‘third means’ towards polarizing Patismo – regardless of being half of the group that has commanded the state for almost three many years that polarizes towards PT.
Voters know little or no concerning the governor, however he’s thought to be a talented politician. He was secretary of state and federal deputy, in addition to state and municipal departments. He arrived in Bandirantes as a deputy to former governor Joo Doria, who left his publish in an unsuccessful try and run for president of the republic.
The rise displays the talents of Palista of Tanabi, a city northwest of So Paulo near So José do Rio Preto, who began in politics in 1992 as a technical assistant in the Chamber of Deputies and, immediately, instructions the richest. Has taken over the state in the nation. He is a lawyer by coaching, is married and is the daddy of three kids.
pits and pits
New to the PSDB, which he joined in May final 12 months, after many years in the DEM, the governor requested for a certificates from a symbolic toucan affixed to the celebration’s conventional voters: former governor Mario Covas, killed in 2001, and taking The PSDB has been entrusted with the command of the state since 1995.
García likes to say that he labored “on the aspect” of Kovas as Under Secretary of Agriculture between 1995 and 1996. plan, in 1997. The portfolio was then headed by Gilberto Kasab (PSD), who was later elected. Mayor and Joe will give Garcia the place of secretary.
Gall will not be remembered for responding to a sequence of corruption expenses after leaving City Hall after being arrested throughout Federal Police’s Operation Satyagraha in 2008.
Opponents and even allies say that Garcia “hides” Doria, whose recognition waned throughout his tenure. The former governor stepped down and break up the PSDB nationally, insisting on his candidacy for Planalto. “Doria is not half of the equation. It’s means too open for Rodrigo with out her”, evaluates jota Interlocutor of the celebration’s nationwide govt.
“Who is aware of, is aware of”
One of Garcia’s secretaries defines it as jota As a “very quiet” supervisor who “orbits between the political and the technical” in dialog. “He would not change his tone. Can discuss to technician [da secretaria] for instance [líder] political.”
The governor’s ‘Minero model’ was put to the check in 2011 throughout discussions together with his political godfather, former Mayor Kasab. Both have been in DEM at the moment.
Kasab defined the creation of the PSD and Garcia allegedly leaked data to the press concerning the fraud in the signature assortment course of. The IG Portal revealed a report saying that the then mayor attacked García’s workplace on the State Secretariat for Social Development, and fired: “If you wish to destroy me, I’ll destroy you first.”
Garcia and Kasab presently keep a “protocol and institutional” relationship, as they identified. jota Interlocutor to the previous mayor. This distance is big in case you have a look at the truth that he was on ticket in 1998 election.
That 12 months the music “Who Knows, Knows… Vote with Me: Federal is Cassady, State is Rodrigo” helped select each. Today, the PSD, created by Kasab, helps former minister Tarcisio Freitas (PL) in the state’s dispute towards García.
Inheritance and the ‘Third Way’
The governor is confronted with the problem of defending the historical past of the PSDB in the state. So Paulo and Rio Grande do Sul grew to become the final toucan sticks. Maintaining energy in the kingdoms is a precedence for the legend to outlive.
However, the enterprise’s technique, on the native degree, is to keep away from repeating the polarization between Patismo and Bolsonarismo. The technique adopted to date is for election chief Fernando Haddad (PT) and second place Tarcisio to current himself as a ‘third means’.
The largest weapon is the TV advert time of 4 minutes and 18 seconds consequently of a coalition involving ten events. This is roughly the sum of the instances of Tarcisio (2 minutes and 22 seconds) and Hadad (2 minutes and 15 seconds).
The marketing campaign is anticipated to face the PT in the second spherical, given Hadad’s excessive disapproval and powerful anti-PTism in the inside of So Paulo as an ally.
The technique for overcoming Tarcisio is to attraction to the spirit of So Paulo. The former infrastructure minister is seen as an outsider because of the Carioca being based mostly in Goiás and Brasília, having raised the electoral title as half of President Jair Bolsonaro’s (PL) technique to create a platform in So Paulo as a state. transferred to.
The marketing campaign hopes to draw Bolsonar voters. “Conservative voters have at all times been the PSDB, Bolsonarism got here later. But the concept is that Rodrigo stays in the midst of extremism with out”, the secretary heard jota,
After rising three proportion factors between July and August, García is third in the electoral race. In the final ballot carried out earlier this month by TV Records/Real Time Big Data, he reveals up with 19% of the voting intent, Tarsisio has 20% and Haddad 33%. It additionally ranks third in rejections (32%). Haddad is rejected by 48% of voters and Tarcisio by 41% of voters.
The head of the Tucana marketing campaign, Wilson Pedroso, signifies that the spirit of So Paulo is a propaganda weapon to drive away Tarcisio. “He will current his 28-year historical past as a public supervisor who was born in So Paulo and helped construct the state that’s the locomotive of the nation”, he says jota,
Although the official speech is completely different, the marketing campaign would additionally keep away from associating García with Doria, with whom he nearly broke up when the then-governor threatened to desert the Planalto Palace race to remain in workplace if the PSDB didn’t stay united. . “Doria was an ideal governor who didn’t handle to make himself viable throughout the celebration to be a candidate for president”, thought Pedroso.
Allies declare that of the 645 So Paulo mayors, about 500 are aligned with García. They fashioned alliances with União Brasil, MDB, Podemos, Cidadania, Solidariedade, Pros, Avante, Patriota and PP. “Rodrigo is the ‘third means’ that works”, evaluates the marketing campaign chief, emphasizing that in the composition there are events with their very own candidates for Planalto.
Federal deputy Geninho Ziuliani (Unio Brasil) was elected as deputy, opening a rift in expression with the mayor of the capital Ricardo Nunes (MDB), who defended the appointment of former municipal secretary of well being Edson Aparecido. , who will run for the Senate.
Juliani’s selection was a private one. The governor and deputy are associates and have been born in the identical north-west area of the state. The pattern is that the sides with MDBs are closed with guarantees of place to the amidebistas.