DHe was the top of the German Football League (DFL) for a very long time, with Christian Seifert revealing the key of the title of his streaming platform on the SPOBIS Sports Business Congress. It can be referred to as DYN – pronounced “yours.” “A brand new residence for the followers. DYN. No present, no invoice. Only the ability of the sport, ”mentioned Seifert. The new platform can be launched in the summertime of 2023.
The former chairman of the DFL administration board, who launched the brand new firm “S Nation Media”, continues: “I find it irresistible relating to manufacturers’ story, I do not like purely synthetic names. We’ve been wanting for a very long time. , there’s quite a bit at play. We discovered what we have been searching for in 1873 – that was when the primary bodily unit of pressure was outlined.”
A three way partnership with the financially robust Axel Springer Group, new sports activities streaming service DYN had already created a sensation up to now few weeks and months. Seifert introduced federal league rights into its portfolio in desk tennis (TTBL), volleyball (VBL), basketball (BBL) and most not too long ago handball (HBL), solely denied by the German Ice Hockey League (DEL). .
“HBL followers know the place sooner or later they will discover a league for lower than 15 euros. If we achieve convincing worldwide suppliers, handball followers will get their whole sport on one platform,” Seifert mentioned.
They wish to “present construction”. Demand happens throughout the week, “not on sport day,” says Seifert: “Basketball EM with its enormous demand was created by the media via every day reporting by the media. Demand was additionally created via its presence within the public media. In the top, 4 million folks watched.”
Its function is evident. “We wish to carry these sports activities to the society – additionally with ARD/ZDF. I believe it can get lots of acceptance in sports activities,” mentioned the 53-year-old.